Brands


  • Swimmer Greg Louganis dives into a poll wearing American flag-themed swim trunks
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    Courtesy of Chubbies
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    Chubbies signs branded license deal with Team USA, Olympic Heritage

    The multi-year partnership includes an initial Paris 2024-themed collection with additional capsules to drop later this summer.

    By July 12, 2024
  • A tan boat shoe is silhouetted against a white background.
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    Courtesy of American Exchange Group
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    American Exchange Group acquires Island Surf Company

    The brand will continue to be led by Joe O’Brien and is set to become part of White Mountain Footwear.

    By July 11, 2024
  • Models in colorful clothes walk the runway during the Pharrell Williams Louis Vuitton Menswear Spring/Summer 2024 show finale as part of Paris Fashion Week. Explore the Trendline
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    Aurelien Meunier via Getty Images
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    Trendline

    Top 5 stories from NordinV

    Fashion faced its share of shakeups in the first half of 2024, but few industries are more adept at reinvention or more suited to change.

    By NordinV staff
  • A dark runway is pictured, with no models on it. The words Shein X are displayed and the backdrop is blue, resembling water.
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    Kristy Sparow via Getty Images
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    Shein invests $270M to create Circularity Fund in EU, UK

    The fast fashion giant said the money will support startups as well as more mature businesses working in the textile-to-textile recycling space.

    By July 11, 2024
  • A person is holding a phone displaying the Temu app, where a red dress is sold.
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    Screenshot: Temu

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    Temu holding company hit with class action lawsuit

    Whaleco allegedly sent Temu marketing texts to numbers listed on the national do-not-call registry, according to the complaint.

    By Updated July 10, 2024
  • A model in a furry coat walks down a runway flanked by two large, stylized cartoon monsters.
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    Gareth Cattermole via Getty Images
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    Mulberry appoints new CEO

    Andrea Baldo, formerly of Ganni, joins the luxury fashion brand in September and replaces Thierry Andretta, who is exiting the company immediately.

    By July 9, 2024
  • Models walk on a darkened runway.
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    Vittorio Zunino Celotto via Getty Images
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    Giorgio Armani to present spring-summer womenswear in New York

    The October show is the designer’s first runway show in the city in more than a decade and coincides with the opening of a new Madison Avenue location.

    By July 9, 2024
  • A person's phone is seen on the Temu app, against the Temu logo backdrop.
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    Justin Sullivan via Getty Images
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    Shein and Temu must detail compliance with EU law

    The European Commission wants the fast fashion giants to confirm that their online interfaces aren’t designed to deceive or manipulate users.

    By July 3, 2024
  • A group of runners on the road in the French Alps are featured in Hoka's latest ad campagin
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    Permission granted by Hoka
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    Hoka’s latest avian-themed ads look to shore up favor among runners

    Establishing a stronger connection to runners comes as legacy rivals like Nike have seen their foothold in the community slip.

    By Peter Adams • July 3, 2024
  • The label on Levi's jeans
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    Sean Gallup via Getty Images
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    Levi Strauss moves away from insourced logistics network

    The brand’s shift to a hybrid model that includes 3PLs intends to cut costs and grow its direct-to-consumer channels.

    By Kelly Stroh • July 2, 2024
  • Two people stand side by side against a white background and stare at the camera.
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    Courtesy of Benjamin Askinas for Flipper's World
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    Roller skating brand Flipper’s World names fashion insider CEO

    The company, owned by model Liberty Ross in partnership with musician Usher, hired former Fear of God COO Eddie Bromberg ahead of its apparel launch.

    By July 1, 2024
  • A person walks in front of a Nike store.
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    Kevin Frayer/Getty Images via Getty Images
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    Nike expects more revenue declines ahead after ‘sluggish’ Q4

    CEO John Donahoe said the company is “embracing a more balanced approach” to DTC and wholesale after a rough set of numbers.

    By Cara Salpini • July 1, 2024
  • A Skechers retail store.
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    Courtesy of Skechers
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    Skechers supplier accused of using forced labor

    The shoe material maker and two other vendors joined the Department of Homeland Security’s list of companies banned from importing goods into the U.S.

    By Kelly Stroh • June 28, 2024
  • A person in a black suit jacket stands at the top of a white runway and bows slightly.
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    Slaven Vlasic via Getty Images
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    Lanvin names Peter Copping artistic director

    The former head of Balenciaga couture will be the first creative lead at the luxury house since the April 2023 departure of Bruno Sialelli.

    By June 27, 2024
  • Actor Jeremy Allen White is pictured for a photoshoot in black and white. He is wearing Calvin Klein boxer briefs and a wet T-shirt.
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    Courtesy of PVH Corp.
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    NordinV

    Calvin Klein’s Jeremy Allen White ads turned heads, but the biggest impact may be to the brand’s image

    “The Bear” star’s images generated $74 million in media impact value amid a years-long effort by holding company PVH to make the line more desirable.

    By June 27, 2024
  • A photo illustration of a phone on the Temu app against an orange background displaying the Temu logo.
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    Justin Sullivan via Getty Images
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    Temu is a ‘data-theft business,’ Arkansas attorney general says in lawsuit

    The complaint alleges the fast fashion company collects users’ personal information without permission.

    By June 26, 2024
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/NordinV
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    Lawsuit claims Nike CEO John Donahoe misled investors about the success of its DTC strategy

    The lawsuit alleges that Donahoe and Chief Financial Officer Matt Friend continually touted the strength of its strategy when in fact it was “unable to generate sustainable revenue growth.”

    By Cara Salpini • June 26, 2024
  • Two models wear distressed denim outfits featuring artwork by Jean-Michel Basquiat.
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    Courtesy of H&M
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    H&M collaborates with designers on Basquiat collection

    A 30-piece line, created with 2024 LVMH Prize semi-finalists Ev Bravado and Téla D'Amore, will hit stores in July.

    By June 25, 2024
  • A person carries a Zara shopping bag outdoors.
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    Omer Messinger via Getty Images
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    Zara owner pledges to stop using endangered and ancient forests in paper packaging

    The initiative builds on Inditex’s previous commitment to remove those materials from textiles.

    By June 25, 2024
  • A person with a long white beard walks down a runway wearing a colorful top.
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    Thierry Chesnot via Getty Images
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    G-Star and Walter Van Beirendonck announce collaboration

    The upcoming collection will blend raw denim with the avant garde designer’s signature style.

    By June 24, 2024
  • Two people shake hands while staring at the camera.
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    Courtesy of Diesel
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    Diesel, EssilorLuxottica sign licensing agreement for luxury eyewear

    The first collection under the exclusive deal will be released in 2025, with the denim brand looking to target Gen Z.

    By June 24, 2024
  • A close-up of a person tying a pair of white and gold sneakers.
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    Retrieved from Saucony on June 20, 2024
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    Wolverine World Wide’s Saucony brand names global chief marketing officer

    Joy Allen-Altimare is tasked with managing the line’s advertising strategies and growth.

    By June 21, 2024
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
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    Cara Salpini/NordinV
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    Nike, Converse sue 52 ‘counterfeiting networks’

    The businesses named in the lawsuit collectively operate 98 websites and 267 social media handles, and allegedly sell “thousands” of fakes.

    By Cara Salpini • June 21, 2024
  • A person in a white shirt and dark pants stands on a white runway and waves at a crowd applauding from the sidelines.
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    Thierry Chesnot via Getty Images
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    Paul Smith announces upcoming Lee collaboration

    The indie British designer brand hinted about a spring-summer 2025 launch on its e-commerce site and via social media.

    By June 20, 2024
  • A lit-up storefront at dusk.
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    Courtesy of Gap Inc.
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    Gap Inc. names new CTO

    Like CEO Richard Dickson, Sven Gerjets joins the apparel company from Mattel where he served as its chief technology officer.

    By Tatiana Walk-Morris • June 20, 2024
  • A closeup of a person wearing black pants and white sneakers.
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    Andreas Rentz via Getty Images
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    Authentic appoints former Adidas exec to role in Africa

    As the first general manager for the region, Warren Bowers will be tasked with expanding partnerships and spearheading strategy.

    By June 18, 2024