Consumer Behavior


  • People walk in and out of a Gucci store.
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    Lauren DeCicca via Getty Images
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    Gen Z luxury consumers value experience over product: report

    The survey results show a significant change in the way luxury is perceived, which may alter the landscape of how companies market their products in the future, according to Dotdash Meredith and Ipsos.

    By Howard Ruben • July 2, 2024
  • Actor Jeremy Allen White is pictured for a photoshoot in black and white. He is wearing Calvin Klein boxer briefs and a wet T-shirt.
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    Courtesy of PVH Corp.
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    NordinV

    Calvin Klein’s Jeremy Allen White ads turned heads, but the biggest impact may be to the brand’s image

    “The Bear” star’s images generated $74 million in media impact value amid a years-long effort by holding company PVH to make the line more desirable.

    By June 27, 2024
  • A view of a forest containing thick greenery and large trees.
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    Dan Kitwood via Getty Images
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    Consumers want ethical sourcing, labeling on manmade fibers: report

    Nearly three quarters of survey respondents think materials such as viscose and lyocell should come from sustainable forests.

    By June 26, 2024
  • A Temu logo, which features various cartoon product symbols in orange, is seen over a laptop keyboard.
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    Justin Sullivan via Getty Images
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    US consumers don’t trust Temu, but still shop there: report

    The survey, conducted by Omnisend, found that 17.5% of global respondents think Temu could surpass Amazon as the leading e-commerce platform.

    By June 13, 2024
  • The eBay logo is displayed outside company headquarters.
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    Justin Sullivan via Getty Images
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    Nearly 90% of consumers bought or sold used items in the last year: EBay

    With sustainability at the forefront of their decision-making, the report finds that Gen Z and millennials are the top purchasers of circular fashion.

    By Xanayra Marin-Lopez • June 12, 2024
  • Clothes of various styles and colors hang on hangers on a clothing rack during New York Fashion Week.
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    Ben Gabbe via Getty Images
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    Revive raises $3.5M seed investment

    The company, which helps brands manage inventory damaged during the return process, plans to use the new funding to boost its platform.

    By Howard Ruben • June 10, 2024
  • Behind a wide table with cut pieces of fabric, a person with pink hair a black top and blue denim jeans is standing next to a person with gray hair wearing a purple short sleeved collared shirt and sitting in a wheelchair. Two people watch from the background.
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    Courtesy of Open Style Labs
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    NordinV

    Adaptive fashion’s inclusivity problem

    Brands are trying to meet the needs of disabled consumers, but critics say the industry can do better.

    By Lauren Schenkman • June 3, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok users continue to grow and evolve: Here’s what the numbers say

    While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov.

    By Sara Karlovitch • May 22, 2024
  • Person wearing a pink blazer and gray shirt and sunglasses with arms outspread.
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    Permission granted by DXL
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    Destination XL marketing campaign focuses on ‘clothes that actually fit’

    The multichannel effort, which is being tested in three markets, focuses on “simplicity, quality, and fit,” CEO Harvey Kanter said.

    By Tatiana Walk-Morris • May 16, 2024
  • A person stands on steps wearing a large floral hat and a black dress with an extra-long train.
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    Dia Dipasupil via Getty Images
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    Top 5 fashion industry trends from the 2024 Met Gala

    At fashion's biggest party, celebrities wore tulle, vintage, pastels and flowers to celebrate the latest exhibition at the Metropolitan Museum of Art’s Costume Institute.

    By May 7, 2024
  • A handbag from Miu Miu sits against a blue background.
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    Retrieved from Miu Miu on May 03, 2024
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    Miu Miu, Prada top first Lyst Index of 2024

    Loewe came in third place, while Alaïa made its debut on the list.

    By May 3, 2024
  • A model walks the runway wearing a fur coat.
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    Vittorio Zunino Celotto/Getty Images via Getty Images
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    Fur made without animal products, petrochemicals has potentially high market share: report

    The Material Innovation Initiative said 92% of U.S. respondents were likely to purchase next-generation materials.

    By May 2, 2024
  • A person carries a black YSL monogram bag with gold hardware and a gold tassel.
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    David Dee Delgado via Getty Images
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    Online luxury reseller Rebag launches membership program

    The program is designed to give customers lower prices on items and additional discounts.

    By Howard Ruben • April 29, 2024
  • Shoppers wait outside of a Dior storefront.
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    Joe Raedle/Getty Images via Getty Images
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    Fast fashion clothing worn less, kept for shorter time than resold luxury: report

    Vestiaire Collective found that buying used, high-end goods is 33% more affordable than buying new fast fashion based on cost-per-wear metrics.

    By April 22, 2024
  • Five pastel-colored shoes, without their mates, float against a cloudy-sky background.
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    Courtesy of Lululemon
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    Athleisure is top dog in the teen closet: Here’s what the numbers say

    Nike remains the top clothing brand for teens but is losing mindshare.

    By Sara Karlovitch • April 22, 2024
  • Person in beige pleated skirt holds multiple shopping bags.
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    Liudmila Chernetska via Getty Images
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    Higher-income households wait for apparel sales: report

    Top earners are especially aware of “retailer promotional patterns” in clothing, according to the Spring 2024 Consumer Sentiment Survey from Alvarez & Marsal.

    By April 16, 2024
  • Shoppers walk past a Celine store.
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    Joe Raedle via Getty Images
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    Aspirational luxury customers spend $274B a year on fashion: report

    Consumers who spend a moderate amount generate half of total luxury brand revenue across seven countries, according to a McKinsey report.

    By April 15, 2024
  • A golfer swings a club and wears a black skort outfit.
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    Courtesy of Under Armour
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    NordinV

    Golf fashion moves into the mainstream

    A new line from Tiger Woods, LVMH's latest collaboration with Tyler, the Creator and indie brands are helping to bring the sport from performance wear to streetwear.

    By Howard Ruben • April 12, 2024
  • A person wearing white gloves holds up a vintage Dior saddle bag against a white background.
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    Courtesy of Vestiaire Collective
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    Vestiaire Collective relaunches vintage category

    The resale platform’s Archive Room includes more than 250,000 items, and the company plans to roll out monthly themed curation events.

    By April 1, 2024
  • Person's hand thumbing through a rack of secondhand clothes.
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    lolostock via Getty Images
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    US secondhand market projected to reach $73B by 2028: report

    A new study from resale platform ThredUp said U.S. consumers spent, on average, nearly half of their 2023 clothing budget on pre-worn items.

    By Lauren Schenkman • March 27, 2024
  • Da'Vine Joy Randolph holding an Oscar wearing a blue gown next to Emma Stone holding an Oscar in a mint gown.
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    Rodin Eckenroth via Getty Images
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    5 fashion industry trends from the 2024 Academy Awards

    Hollywood stars showed up in bold colors, classic tailoring and plenty of glitter for the year's most-anticipated awards show.

    By March 11, 2024
  • People walk on a sidewalk in front of a luxury store display showcasing handbags.
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    Spencer Platt/Getty Images via Getty Images
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    Luxury consumers optimistic about economy, but that won’t translate to spending in the near term: report

    Saks’ quarterly survey found that consumer spending in the luxury category may increase in the second half of the year.

    By March 4, 2024
  • Two people with shopping bags.
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    Courtesy of Nordstrom
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    ‘Treat yourself’ culture: Here’s what the numbers say

    Holiday spending habits at the end of last year bring into focus the need for messaging around “the importance of you,” per the Why Group.

    By Sara Karlovitch • Feb. 26, 2024
  • Taylor Swift stands on a red carpet in a long white strapless gown while being photographed by multiple people.
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    Neilson Barnard via Getty Images
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    5 fashion industry trends from the 2024 Grammy Awards

    Music’s biggest night was also one of fashion’s wildest events, as celebrities proved that over-the-top looks are de rigueur to achieve that rock-star style.

    By Feb. 5, 2024
  • Models are lined up on the runway wearing items from Miu Miu during Paris Fashion Week.
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    Pascal Le Segretain/Getty Images via Getty Images
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    The new rules shaping luxury fashion marketing: report

    Luxury brands are bucking traditional fashion schedules, embracing collaborations and becoming more inclusive, according to Highsnobiety.

    By Jan. 23, 2024